Thursday, June 25, 2009

This Year Your Seadoo PWC Cover Looks Count!

By John A Moore

Seadoo PWC covers are a funny topic amongst racers. Every racer I know wants a rad looking cover and goes to great lengths and expense to find these covers but very few will admit that it is a priority for them. When it comes to tournaments and races all of the competitors, including myself, are keen to get those covers off the machine and get the machine on to the water! A few months before the first race of the season, I mentioned to the race organizer that I was contributing to a seadoo pwc cover blog. Before long I got an email saying that an optional cover contest was to be held after the Saturday races and before the awards dinner.

The seadoo cover industry is a huge industry. The individual machine manufacturers hope to make up to 50% of their annual profit in brand marked after sales. After market products include covers, stickers, t-shirts, hats, etc. It can be anything that can hold a logo. There are also independent marine cover retailers offer all sorts of covers and can customize them for you. The most successful riders are sponsored by a number of different products and businesses and their covers are covered in different logos. Although loathe to admit it, most riders take their seadoo pwc covers very seriously.

By Saturday morning no one had entered the contest. I reckoned it would be a last minute decision for many of the racers. After all, everyone needed to concentrate on the real reason they were at the tournament in the first place. I reckoned that once the competition was over the riders might be interested in a little bit of fashion fun.

After the races were over and the riders were relaxing I went to find the organizer to discuss how we might get people to sign up for the cover contest. The competitors were standing around in small groups getting reacquainted and discussing the waves. I overheard some small talk about the cover contest. I overheard some of the winners telling those less successful that maybe they had a chance in the cover beauty contest. In response, some riders were telling other riders that they had no hope in the cover contest. As the sun began to set, claims of having the coolest cover became more insistent. All of a sudden guys were rushing to their machines to dry them off and get them covered.

We got 4 or 5 contestants immediately and then 2 or 3 others decided to join the fun. The winner was an older guy who displayed his cover like the women do at car shows. It was hilarious. He demonstrated every cord and pocket and even spelled out the name of the manufacturer in a sexy European accent. The custom details on the cover were waves and the rider's last name.

We all agreed that it was a fun addition to the tournament. Some of the competitors were already talking about the covers they might design over the winter months in preparation for next year's beauty contest. I didn't bring my camera to the tournament so don't have any pictures to post. The tournament was a lot of high energy racing with good friends and had the added addition of featuring seadoo pwc covers.

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